HOW MUCH DOES SEARCH ENGINE OPTIMIZATION SERVICES COST?

Business owners have lots of things to juggle in their day-to-day activity. Between struggling to keep your business healthy, finding new leads, caring for actual customers and improving your products or services, there’s very little time left for anything else. The big question is how much money a business owners should spend on marketing, in order to ensure their efforts pay off. There’s no way you can overlook marketing, as it is the main endeavor that brings customers to your business. These being said, it comes without saying that you can’t spend all of your time on marketing activities. Ok, if not all of your time, then how much of it to invest in marketing? This depends on your type of business. Not all businesses in all areas of activity are the same. Generally speaking, depending on a few things which we are going to discuss in this article, you should probably invest 10 to 30 percent of your time in marketing. Let’s take a closer look into these numbers and into the main activities you should dedicate your time to. To Identify The Most Important Strengths And Weaknesses Of Your Marketing Strategy Before you start doing the math to determine how many hours to spend on marketing, you should take time to assess your current marketing strategy. Chances are you’ll identify several weak spots and some areas for improvement. For instance, let’s say that your business has a huge following on social media and also gets a steady flow of high-quality leads from various advertisements such as radio and print. One of their main competitors gets way more traffic from the web, but their website is outdated and difficult to navigate. There’s a gap in your marketing efforts you could take advantage of. Let’s take another example. Let’s say you have on online store that sells garage doors and you have a very successful marketing strategy. You have blog posts on lots of websites in your industry and you publish videos that attract a high amount of traffic. Even though your content is excellent, your social media accounts have almost not followers and you don’t rank even for the less competitive search terms in your niche. These are two examples of weaknesses you can work to improve. However, if you search, you’ll probably identify also some strengths. By doing this SWOT analysis, you can identify the areas of marketing that could use some improvement and the areas where you already dominate your market.