Franklin SEO

MARKETING THAT PROMISES TO DELIVER RESULTS

In order for SEO firms in Franklin to showcase their expertise and expertise, they must be able to demonstrate past success with their clients. Snipe SEO is a full-service marketing and web design agency that has assisted hundreds of its clients with maximizing their potential. We have many client success story examples. Will your business be the next success story? For more than a decade, we have provided services to the greater Franklin area, so we know quite a bit about digital marketing and know which techniques to implement so your business can reach the next level. So if you are serious about expanding your business, ask for a free consultation. We will arrange for one of our strategists to meet with you to discuss your business goals. You will receive a complimentary website grade report from us and we will give you some ideas on things you can do to expand your business.

Request Your Free (No Pressure) Consultation.

THE CHANGING MARKETING LANDSCAPE

Succeeding in business has always heavily relied on the number of people you are able to reach. It is really that simple. The more people who are familiar with your business, the more customers and clients you will be able to attract. Marketing strategies are continuing to evolve in today's world. Newer online methods have replaced older approaches like radio, television, and print advertising. In order to compete for attention effectively, your business and brand need to have a strong online presence. This is where our Franklin SEO experience and expertise come into play.

WHAT OUR Franklin SEO PACKAGES INCLUDE

RESEARCH

On-Page & Off-Page SEO

Get your FREE Grade Report

Receive a FREE Website Grade Report over the entire course of your campaign. The effectiveness of your traffic and rankings will be monitored and reported on by our Franklin SEO team. Would you like an early preview? Use our website grader report to run your website through our website grade report tool.

READY TO TALK?

Connect with a Digital Marketing Consultant to get started.
 

OR CALL US AT 1-855-736-9073

OUR SEARCH ENGINE OPTIMIZATION SERVICES

Using the right SEO strategies is one of the best things you can do to attract new prospects to your business.

You have probably heard of SEO before, but what is it exactly?

Search engine optimization is a type of holistic process that makes your website more attractive to search engines such as Yahoo, Bing, and Google. SEO increases the ranks for your website for specific search terms that prospective customers type into the search engine when surfing the internet. The higher that your website ranks, the more prospects will see it for the search phrases that you are targeting. This brings more traffic to your site, which results in increased leads and sales.

Google and other search engines constantly update their ranking algorithms. If you do not keep up with the changes, it could result in your traffic and rankings suffering.

After receiving a digital marketing retainer, our Franklin SEO expert will start working to provide your website with more visibility in the search engines. We will track the performance of your competition compared to your traffic and rankings. We will also conduct strategic link buildings, competitor analysis, keyword research, and make the required content and technical on-page changes that can help to improve your visibility and position within the search engines.

The retainer also makes it possible for us to audit your site, to ensure that none of the changes made by Google will negatively impact your ranking. We will make changes to our strategy as necessary if they do.

Paid Traffic vs SEO

The focus of the SEO discipline is to increase visibility within the non-paid (organic) results within the search engines. Both technical and creative elements are involved in SEO marketing that is needed to improve SEO rankings, drive traffic, and increase awareness with the search engines. Only 6% of users of search engines click on paid ads while 94% of users click on organic search results.

So contrary to widespread myths, compared to PPC, SEO is a much more effective search engine channel.

What works and what does not

It is not easy to do SEO effectively. However, our full-fledged SEO firm has more than a decade of industry experience where we have learned what works and what does not. In contrast to other Franklin firms, we are not a one size fits all agency. We have worked with both major household brands and small business owners and understand that every project we work on must be customized to meet industry demands and the specific requirements of the business.

Our goal with every campaign we work on is to increase your website's online visibility by using traffic-generating, specifically targeted keywords to help you rank on Google's first page within 4 to 6 months.

Research

The initial step that our Franklin SEO specialists take is to ensure we thoroughly understand your business, as well as your customers, their expectations and goals, how your traffic plays into everything, and your company goals. We also will conduct research on the competitive environment so that the context is established and set benchmarks to hit for your SEO campaign.

Website Audit

Not every SEO agency is created equal. Our team has extensive experience and we know how to be successful online. SEO strategies need to be implemented for your business that are up to date and tested. This begins with conducting an in-depth audit of your website so we can better understand which factors are harming your website's rankings and traffic. Our Franklin SEO specialists have developed our website audits to review the current architecture of your website and identify both the on-page and off-page elements that are negatively impacting your visibility. After we have completed your audit, we will provide you with a detailed report of all of the various issues that our team has identified along with the strategy that we will employ to get those problems corrected. Search Engine Optimization starts with knowing what your current state is. You need to know that before you can before where you want to be. We conduct multi-tiered SEO audits that allow us to perform in-depth research on your current website architecture and allows us to give you specific recommendations that can help to improve your site's rankings. After your audit is complete, we will suggest a plan that is created to meet your specific needs and show you how our SEO agency will accomplish the final results. Here is how we will approach your audit:

Determine The Landscape's Current State

The first step that our Franklin SEO firm takes is to get our crawling tools configured to start collecting data that determine where you currently rank. Our team will review your website's traffic patterns using proprietary as well as industry-leading diagnostic tools. After we have collected all of the data, then we can get started on your audit.

Indexation & Crawl Depth

Once our Franklin SEO specialists verify that search engines are able to access your pages, the next step we take is to make sure they are being indexed (appear in the search results). In order to do that, we conduct search queries at Google, Yahoo, and Bing and find out the number of your web pages that are indexed. We conduct necessary keyword (industry, product, location) and brand searches and record our results. We will do additional research if your pages are being blocked to determine why and devise a solution to correct any errors so pages rank again.

Link Building Strategy

Since the late 1990s, search engines have been treating links as votes that indicate how popular and important the web thinks a website is since the 1990s. Link data has been made into a fine art by the search engines, and they employ complex algorithms to conduct highly nuanced evaluations that are based on those link profiles.

Links comprise 45-55% of the total ranking factors used by Google. It is the most challenging factor to produce but also the most important one.

The key to achieving a successful and healthy link-building strategy is creating fresh content to submit to third parties. Each month we help to create well-written, professional blog posts. After creating each blog post, we will then conduct guest post submission outreach. High authority link partners are targeted that have shared relevance with your product and market for distributing guest posts and obtain backlinks that are highly valuable for your website.

Each month, the blog posts are used along with other techniques to get high-quality backlinks for your site. When considering link building, keep in mind that the most weight is carried by the quality of your inbound links and not the quantity or total volume of backlinks.

For example, a single link from a website like http://www.cnn.com may be the equivalent to getting hundreds of links from websites with less authority. That is why we spend a lot of time researching and investigating link partners that have page authority and page subject matter that aligned with yours.

Content Creation

Well-structured and strategically page copy and blog posts to help improve your organic or "free" traffic. Whether Franklin is your target audience, or the other side of the world, SEO matters. The more optimized your content is for SEO, the higher your web page rankings are going to be in the SERPs (search engine results pages). That will result in more people finding your website and becoming familiar with your company. The key to developing an authoritative website is well-planned content creation in order to create fresh content on a regular basis. Companies that have a blog get 97% more links to their websites. Our Franklin SEO specialists will work with your content team and provide them with guidance for your blogging approach by giving them a highly detailed strategic content plan.

Included in our detailed topic content plan are competitors and built-in keyword research. We outline your semantically related terms (LSI), your targeted keywords and themes, and the subject matter that we recommend you should include in your content, in addition to targeted word counts. Once your content has been developed, we will then give you the option of having us review the content.

Request Your Free (No Pressure) Consultation.

OUR LOCAL SEO SERVICES

Website Optimization

One of SEO's most important aspects is to ensure that your website is easy for users to understand and for search engine robots to scan. Although search engines are becoming increasingly sophisticated, they currently still cannot see or understand a web page the way that humans are able to. SEO helps search engines learn what each of your web pages is about and the way they may help users. We identify and get 10 on-page SEO updates implemented every month. We look to get each page review strategically updated by optimizing things like poorly formatted or missing metadata, interlinking page sculpting, poor link structure, duplicate page content, thin page content, and more. As we continue to make updates each month, the goal of our ongoing efforts is to continue to improve each page's traffic and keyword rankings.

Local Franklin SEO

If you own a business, an essential component of your local SEO is to have an optimized Google My Business Profile. One of the most important steps in the overall optimization process is to update your profile description. It is critical to ensure that as much of the available word count is used as possible and to strategically use targeted keywords in your description.

Review Your Listing Category And Update It As Needed

Multiple business categories can be added to your Google My Business profile. Your category selections often can have a significant impact on where your listings are displayed. Our team will review your category selection(s) as well as your competition's and make any adjustments that are necessary.

Monitoring Reviews

We monitor all of your new reviews each month that have been posted to your profile and provide an appropriate response. When it comes to Google My Business, it is beneficial to respond to both negative and positive reviews.

GMB Review Audit

Reviews are one of the key components of your Google My Business profile. They impact the way prospective clients evaluate your business and also influence where your listing appears in Google.

Local Citations

Local citations are mentions made online about your company. It includes combinations of the name of your business, phone number, address, zip code, and website address. One of the most important factors to help improve your local search result rankings is local Franklin citations.

What To Expect From Us

You Can Expect To Receive The Following Important Benefits From Our Team Of SEO Professionals:

About Our SEO Firm

We are a full-fledged SEO firm that services Franklin, Tennessee. We have been in business for more than a decade, so we are thoroughly familiar with what techniques need to be implemented in order for your business to reach the next level. One of the main things that distinguish us from the competition is our background as well as our thorough understanding of web design and architecture, especially in terms of how it is related to search engine optimization. We create websites from scratch that are specifically designed for business growth and online visibility.

HOW LONG DOES IT TAKE TO SHOW RESULTS

It is essential to understand that to start seeing results with SEO does take time. During the first month, most likely you won't see any large increases in revenue or website traffic. Over time, however, SEO has a fairly high return on investment. After your SEO efforts have started to gain momentum, it provides long-lasting value, in contrast to advertising where the instant you stop paying for advertising, all of the traffic stops. To learn more about what you can expect to get from your SEO campaigns, see our blog post entitled "How Long Does SEO Take?" We have the goal of using 5-10 traffic-generating keywords that we discover during our analysis and research phase to increase the traffic to your website so that within 12 months you will rank high in Google's search results. Over the course of your whole SEO campaign, our team will report on and measure the effectiveness of your rankings and the traffic and leads that are received by your website and review them with you each month.

A CLIENT CASE STUDY – Montana Winery

MONTANA WINERY DOUBLES REVENUE AFTER SITE MIGRATION AND SEO SERVICE

SEO Case Study

Snipe SEO did a fantastic job with the rebuild of our site. Since taking over our marketing, we have seen a massive increase in orders. We are delighted and would recommend Snipe SEO to anyone looking for high-quality website design and digital marketing.

BACKGROUND

Hidden Legend Winery migrated their site from a proprietary content management system to a custom-designed CMS-based website after running into several limitations with their existing platform.​

The Problem

A good part of the website migration was oriented around broadening the eCommerce capabilities. Additionally Snipe SEO worked to simultaneously improve the ability for the website to attract a more search engine traffic. This all needed to take place without disrupting the flow of existing traffic to the site. The website build process was carefully designed to mitigate any disruption to traffic flow during and after the new site was built. Snipe SEO then outlined and implemented a plan to expand its page count and menu systems and a large portion of the website's ecommerce capabilities. A more simplified page structure was implemented, which improved the website's overall user interface and usability. Following the website build, Snipe SEO implemented a thorough data reporting and auditing procedure ignorer to measure critical KPIs.

the results

Since re-launching Hidden Legend Winery’s website they have seen a 322% increase in organic traffic, 87% in organic leads, and a 46% increase in organic revenue.

READY TO DISCUSS YOUR SEO CAMPAIGN?

We are a top local Memphis SEO firm, and we love working on behalf of all our clients to increase their client base though digital marketing. Since 2009, we have been in the digital marketing business, helping local and national businesses increase their exposure and revenue, by improving their website visibility in the major search engines like Google, Bing, and Yahoo.

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